Island Aviation Services (IAS) Analysis


Strategically located at the nucleus of Indian Ocean, Island Aviation Services (IAS) was incorporated on 13th April 2000 as a scant obligation community, abundantly owned by the empire of Maldives. IAS is the one and barely persomal community that affords aviation services in Ibrahim Nasir Male’ Interdiplomatic Airport. IAS is committed in providing bonus services to its prominent cheerfulness as courteous as for the voyagers, through skilled and motivated team of staff. IAS is the largest community in the mob which affords aviation services to the in Ibrahim Nasir Interdiplomatic Airport.

The community musters on the forthcoming interestes:

  1. Airline services: ‘Maldivian’ the mob’s discharger operates to 7 domiciliary purposes connecting to cardinal Male’ (Ibrahim Nasir Interdiplomatic Airport). In analysis Maldivian flies to interdiplomatic purposes ie; Trivandrum, Chennai and Dhaka.
  2. Airport dally services: IAS affords finest services to interest tabulate voyagers. The dallys are equipped after a while frivolous refreshments, lection materials, internet, television etc.
  3. Airport management: The newly opened Dharavandhoo airport is the foremost airport that is managed by IAS, covering all the aspects of aerodrome services such as intellect and retake, airport safety, voyager and patch handling, marginal services and DCS check-in.
  4. Engineering services: IAS has remained providing aircraft livelihood services at the foremost feasible scale. IAS commits in providing property services through courteous skilled, greatly competent and given engineering staff.
  5. Cargo services: IAS affords lading services to 7 irrelative persomal regions connecting to cardinal Male’. IAS mature lading services through meritorious customer service, network connectivity and technology.


Aviation perseverance is proportionately a young perseverance in the Maldives. The largest airline which affords mobal begins is Maldivian”, the promotive domiciliary discharger of the kingdom. Maldivian urgey comprises of 1 Airbus A320, 2 Dash8-200 sequence and 3 Dash8-300sequence aircrafts. Today Maldivian operates daily begins to 7 domiciliary airports in Maldives and plus operates daily begins to Trivandrum, Chennai-India and Dhaka Bangladesh. So in July 2013 Maldivian accomplish be starting list begins to China “Chongqing City”. In analysis to interchangeable begins Maldivian so operates charter begins, specific medical evacuation begins and freighter begins.

Since Maldivian is dominating the domiciliary airline bargain, the airline is repeatedly the ‘worth makers’ in the airline bargain in Maldives. Maldivian continues to be a director in the bargain rather than a partisan. The first bargain of Maldivian is persomal mob and the terminationant bargain is interdiplomatic tourists who fly to far atolls where regional airports are profitable. The consumers are segmented according to medical tourism, interest tramp and spare-date bargain.

The require for air bliss is abundantly steadsecure by the spending talents of customers. The first determinant of consumers require for Maldivian is the worth of the ticket. If the worth of Maldivian airline goes up the virtual consumers switches to replaces approve trampling in urge boats and persomal dhoanis. This barely happens in Northern atolls past it doesn’t interest greatly date for the trampling to cardinal. However mob residing in most Southern Atolls accept no prime past it interests a desire date to stretch to cardinal Male’ if they prime to tramp by sea. The worth of the tickets primarily rises due to fluctuations in earth oil worths. The other determinants of consumers require for ‘Maldivian’ are:

  • Sufficient superfluous proceeds: an acception in proceeds of the consumers accomplish acception the sales of Maldivian. Likewise when the proceeds is inaudible due to recession the require falls for Maldivian airline
  • Substitute amiable: tramp on one airline after a while selfselfidentical intercity course is very suspend replace for tramp on the other. Accordingly an acception in the worth of the replace amiable or service causes an acception in require for Maldivian.
  • Services and Consumers expectations: Proving meritorious inffrivolous services accomplish acception require for Maldivian. For eg dally services to Interest Tabulate and VIP voyagers.

The competitors of Maldivian are FLYME, Air Taxi and Trans Maldivian. FLYME is the key opposition competing initially after a while 2 persomal purposes. The other two companies primarily afford air blissation for tourists from Hulhule’ Interdiplomatic Airport to their designated recourse. The aircraft used are sea projectes as closely all the islands do not accept runways. Recent empire project on starting seaplanes to inhabited islands is main content to be unquiet by Maldivian

Government is so inspiriting crop of recourses in all the atolls, which resources the require for Maldivian accomplish acception in coming. However the planting of ‘FLYME’ the promote persomal discharger, Maldivian is stable to rankify the worths and emend their services. Although they muster barely to 3 persomal purposes, one of them to be ALIF ATOLL which is not a destimob of Maldivian, they accept strengthened their services to most of the recourses in this atoll.

One of the strengths of Maldivian is that it’s alwilling an frameal community, after a while ticket worths the selfsame, consumers generally chose the older and past frameal companies. Maldivian so affords dally services to interest and VIP voyagers. There are diverse other strategies that stable can utilise to acception their sales. Forthcoming are some of them

  • Maldivian could let the customer prime what else they wanted to pay for. They could pay to veer their frameer booking, they could prime bedeck of prime, prority investment and flush secure mark through safety.
  • They could acception the tramp add on’s such as extending tramp protection where real tramp protection can be earned. They could so propose airport parking, airport-city bliss, prevalence remodel, telephone cards, city tours and tickets for flushts.
  • On board sales can be proposeed (trust bountiful inffrivolous shopping) such as aroma, cosmetics, watches and jewelry.
  • Customer allegiance programmes can be proposeed to determine allegiance of general flyers. Maldivian can mature allegiance programmes by partnering after a while hotels, recourses and branded retailers to propose airline miles. So they could mature purchasing of analysisal miles by true members enabling them to stretch a excellent condition, get bountiful trips precedent or upgrade to interest tabulate or transferring miles as gifts or awards.

Price elasticity of require measures the veer in size requireed of point amiable or service to the veers in worth. The elasticity of air tramp require varies according to the coverage and location of the bargain in which worths are veerd and avail of air tramp worth. Require for Maldivian is proportionately obstinate, as there are few replaces. Mob are earning to buy the ticket at any worth, in-particular in the peak time from November prepare end of February (Tourist time and initiate holidays). During this time the furnish is proportionately obstinate past the require is excellent than the furnish. Usually in this time due to violent require Maldivian operates extra begins to persomal purposes as courteous as to Trivandrum. Air tramp is repeatedly a wantonness amiable after a while require elasticity for proceeds. The figure on air bliss would frame a smaller distribute of the superfluous proceeds for consumers after a while a excellent superfluous proceeds smooth than for consumers after a while hither superfluous proceeds. Assuming acception in ticket figure for Maldivian would moderation that service forfeiture as a termination of a figure acception accomplish be inferior for consumers after a while a excellent superfluous proceeds. As a termination, consumers after a while a excellent superfluous proceeds would be hither worth-sensitive implying a privative agreement betwixt proceeds smooth and the degree of the worth elasticity of require for air bliss.

Before an airline gets that far it needs to determine that it understands its customer needs and wants, as courteous as what its competitors can and accomplish do in response. It used to be that inheritance dischargers sought to maximise mediocre figures but that’s all changing. Nowadays low-cost cheerfulness and past modifiable transmitted cheerfulness are looking to maximise return per begin, which implicitly includes all promotive returns as courteous as the airfares compensated.


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