Comparing Hedonistic and Utilitarian Products Essay

Comparing Hedonistic and Utilitarian Products Essay Utilitarian Consumption: The consumption of products has tangible benefit for consumer In western culture, such products are often labeled as practical or necessary Utilitarian products are purchased and consumed to satisfy consumer’s practical or functional needs Utilitarian consumer behavior has been described as ergic, task-related and rational In the marketing literature choice and decision with respect to utilitarian products and informed by the utility maximizing perspective Thus... more